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Consumer Intimacy: Can Mobile Help Us Get Closer?
by Jacob Tucker, Research Analyst with Robert Clancy, Vice President of Insights & Strategy It is an understatement to say that mobile has had a profound impact on human behavior. We, as...
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2014 Year-in-Preview: Lisa Wilding-Brown’s Predictions for Research Magazine
In this interview with Research Magazine, Lisa Wilding-Brown makes her predictions for what’s to come in 2014 for market research. Looking Forward What is your New Year’s resolution in 140 characters?...
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Creating Your Questionnaire: Backwards Is the Best Way Forward
By Scott Worthge, VP, Research Solutions In the course of my long career in the market research industry, I’ve seen a lot of questionnaires. They can range widely from the sublime and elegant to the...
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Brand Dependence Index: The Next Measure of Brand Health
By Ian Riner, Director of Research Solutions We’re all familiar with the word “brand,” but exactly what it means can vary wildly from person to person. We may think of the iconic Nike Swoosh, the...
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uSamp’s Karyn Hall Featured in Economist’s Lean Back: Is Predictive Mobile...
By The Editors “What makes sharing personal information worth it?” uSamp’s Vice President of Instant.ly Karyn Hall ponders in her new article for The Economist Group’s Lean Back, a blog for top...
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Satisficing and Social Desirability Bias: Is Mobile Poised to Solve These...
By The Editors Are mobile respondents more honest? We know that mobile lends itself to in-context surveying, but mobile devices themselves may have an enormous impact on how honestly consumers answer...
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Geofencing Part III: Key Considerations
In our final installment, Allen discusses some of the implications of geofencing from battery drain to privacy concerns. How do we address privacy concerns? It is completely understandable that some...
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Smartphone, Smart Research: Will The Industry Adopt Mobile Methodology Faster...
By Leslie Warshaw, Vice President, Research Solutions Traditionally, the research industry has moved cautiously when it comes to embracing new technology. For example, it has taken a number of years...
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Chicken Fries: The Evolution of a Trend
Burger King’s chicken fries are back. How did concept testing help create the cult classic?//Image source Flickr user JeepersMedia Many parents will tell you that food served in a specific format – for...
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Youth and Veterans Most Strongly Support Women On The Front Line
On Thursday January 24th 2013, Defense Secretary Leon Panetta announced that he would be lifting the ban on women serving in combat. The restriction was put into place in 1994 and banned women from...
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